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TAKE A PEEP ✦

EVERYTHING you need to know about me!

  • GRAPHIC DESIGN SPECIALIST

    • 8 +  years’ Graphic Design experience across
      agency and freelance.

    KEY SKILLS:

    • Adobe suite – (InDesign, Photoshop, illustrator)

    • Branding/Brand Guidelines, Illustration, Event Collateral, Print & Digital design.

    • Self-motivated, Collaborative, Adaptable, Consistent, Passionate, a true perfectionist

  • SPORT & HOSPO

    • Red Bull New Zealand

    • Red Bull London

    • Ponsonby Central

    • Broken Lantern

    • Parasol & Swing

    • Hancocks NZ

    • Golf New Zealand

    • New Zealand Hockey

    • ESAFC

    BRANDING & MARKETING

    • Partridge Jewellers

    • ShoreWater

    • MCM

    • Adobe Suite

    • Branding

    • Illustration

    • Event Collateral

    • Signage

    • Site Maps

    • Packaging

    • POS

    • Seedling Kits

    • Packaging

    • Mac op

    • Brand Guidelines

    • Print  Assets

    • Social Media

    • Company/Marketing collateral 

    • Illustrator

    • Indesign

    • Photoshop

    • Idea generation

    • Innovative design

    • Print  Management

    • Time Management

    • Fast-paced environment / turn arounds

  • INTERMEDIATE DESIGNER - BOXER, CREATIVE AGENCY
    JUNE 2019 - JUNE 2024

    • Idea Generation / Lead

    • Branding

    • Re Brand & identity development

    • Brand Guidelines 

    • Illustration

    • Packagin

    • Marketing (Edm's etc)

    • Concept Design

    • Campaign Lead

    • Advertising 

    • Team management 

    • Mac op

    • Shoot stylist 

    • Print  Management

    • 5 Years agency experience

    • 2024 Best Awards Finalist

  • BACHELOR OF COMMUNICATION DESIGN

    - Auckland University of Technology

    • Majoring in Branding & Advertising with Creative Entrepreneurship.

    • Student Best Awards Finalist

    • The ARA Lodge Fine Arts Award for Excellence in Fine Arts Scholarship

    • Excellence Endorsement L3 Design

    • Excellence Endorsement L2 Design

Living between the serene landscapes of New Zealand and the bustling streets of Japan, I embrace my freelancing journey with a passion for design and innovation. In the DNA of my work, is a relentless commitment to excellence and a determination to achieve high-impact results. This blend of diverse influences inspires my approach, allowing me to cultivate a distinct and evolving aesthetic.

the
company
i keep

I am pleased to provide a reference for Sophia Dyer, who I have had the privilege of working with over the past eight months. Throughout this time, Sophia has demonstrated an exceptional ability to elevate our brand through creativity, precision, and a relentless commitment to excellence.

From day one, Sophia has gone above and beyond to ensure that every project not only meets but exceeds expectations. Her attention to detail is second to none, and she has an innate ability to translate a brief into premium, high-quality creative assets that truly embody our brand’s ethos. Whether working within established guidelines or pushing boundaries to bring fresh ideas to life, her work consistently delivers impact.

The breadth of projects Sophia has contributed to is remarkable. She has played a key role in designing creator seeding kits for new product launches, ensuring these high-touchpoint assets resonate with authenticity and exclusivity. Her expertise has also been instrumental in crafting compelling key visuals for events, such as Red Bull Homerun, bringing concepts to life with a level of polish and storytelling that captivates audiences. Perhaps most impressively, she led the theming and creative design for Red Bull Trolley Grand Prix, helping shape the identity of a world-class event through striking visuals that enhanced the overall experience.

Beyond her technical skills, Sophia is a true professional—collaborative, adaptable, and always willing to push the creative boundaries to achieve the best possible outcome. Her passion for the brand is evident in every piece of work she delivers, making her a valued asset to any team.

I highly recommend Sophia to any organization looking for a designer who is not only talented but also deeply committed to producing exceptional work.

Madison Rennie
Brand Specialist Red Bull

  • EVENT COLLATERAL
    Whether it’s site maps, directional signage, marketing materials, digital assets, on-premise displays, festival branding, or menus, I craft visually engaging and on-brand designs that elevate the event experience and clearly communicate key messages. Let’s work together to bring your next event to life.

  • ONE-OF-A-KIND ILLUSTRATIONS
    Passionate about creating hand-drawn, unique illustrations that bring a personal touch to any project. From custom assets for branding and editorial work to marketing materials and product designs, I focus on crafting one-of-a-kind visuals that stand out and tell a story.

  • BESOKE BRANDING
    Driven by creating bespoke brand identities that are unique and impactful. From logo design to custom touch points like packaging, company documents, stationery, brochures and digital assets, I craft tailored solutions that reflect the essence of your brand, to develop a cohesive and memorable brand experience that truly resonates with your audience.

  • SET THE TRENDS
    Excited by crafting distinctive social media strategies that stand out and make an impact. From content development and custom graphics to platform-specific campaigns and audience engagement, I design personalised approaches that capture your brand’s essence and foster a consistent, unforgettable online presence.

  • DRIVE THE HYPE
    Committed to developing innovative marketing strategies that leave a lasting impact. From campaign creation and tailored content to EDMs, brand positioning, and audience engagement, I design customised solutions that capture the essence of your brand and build a cohesive, memorable marketing experience.

TAKE A PEEP

the
company
i keep

I'm thrilled to have the opportunity to recommend Sophia Dyer without hesitation. Sophia is not just your run-of-the-mill employee; she's a powerhouse of creativity, drive, and infectious energy.

From the moment Sophia joined our team, her vibrant personality lit up the workplace. She's the kind of person who brings a smile to everyone's face, effortlessly blending fun and professionalism. Her bubbly nature creates a positive atmosphere wherever she goes, making her a joy to work alongside.

But don't let her bubbly demeanor fool you; Sophia is as determined and focused as they come. When she sets her sights on a goal, there's no stopping her. She tackles challenges head-on, always striving for excellence in everything she does.

Sophia's creativity knows no bounds. As a graphic designer, she has an impeccable eye for detail and a knack for turning ideas into visual masterpieces. What sets Sophia apart is her ability to think outside the box and breathe life into even the most mundane projects. She's a true visionary who elevates every project she touches.

Moreover, Sophia is a powerhouse when it comes to idea generation. She's constantly brimming with innovative concepts and fresh perspectives, keeping our creative process dynamic and exciting. Whether brainstorming solo or collaborating with a team, Sophia's ideas never fail to inspire and impress.

In summary, Sophia Dyer is a rare gem in the world of graphic design. Her combination of fun-loving spirit, unwavering determination, and boundless creativity make her an invaluable asset to any team and it must be said that Soph is always up for a good time. I have no doubt that she will continue to shine brightly wherever her career takes her.

Tim Eggers
Managing Director Boxer

Let’s get started,
Let’s chat. ✦

Thanks for checking out my portfolio!
If you like what you see and think we’d make a great team, feel free to get in touch.
I’d love to chat about how we can work together and create something epic.