Over the last two years, my work with Red Bull New Zealand (and UK) has explored the brand across a broad spectrum of physical and digital touchpoints. Working within an established global identity, I’ve focused on translating its distinctive visual language into considered, engaging experiences that feel fresh, relevant, and inherently Red Bull.

The work spans large-scale event environments, Logo creation, internal communications, key visuals, site maps and wayfinding, seedling kits, POS, and digital assets.

Across each project, I’ve balanced brand consistency with creative expression, adapting the identity to different contexts, audiences, and formats while maintaining a cohesive visual and experiential language.